Email Marketing

What is Email Marketing?

Email marketing campaigns are meant to build loyalty, trust, and brand awareness rather than solicit to your customers.  Second to websites, it is the most popular way to market.  It’s low cost, boundaryless and doesn’t require extra costs like postage or paper.  Emails are instantly delivered and are trackable. Marketing through mail or broadcast takes time to see the results, cannot be accurately tracked, and may not reach all your contacts.  All-in-all, email marketing is a win-win, low cost marketing strategy beneficial for you and your contacts!

  

How it Works

After you have selected an email marketing software (such as MailChimp or Constant Contact), that’s when our “full service” email marketing service begins!

 Here’s what we do:

  • Upload your customer contact list. If your website is hosted by RVSS, your emails you receive onsite will automatically be uploaded to your contact list.
  • Segment your contact list (by segmenting your list, you can better target potential customers).
  • Design a unique email that caters to your current promotion… Not only will we design it with your company logo and colors; we will also make the images, write the content, if you don’t have a current promotion we can even come up with themes for you! It’s up to you how much input you put in!
  • Schedule and send out your email
  • Send you the results
  • Keep track of your results and use that information for future promotions
  • Last but not least, we maintain your contact list!

 

Benefits

Email marketing is one of the most cost-effective beneficial way to market your dealership. Running a dealership takes a lot of time, so let us to all the dirty work! Our full-service email marketing service will help you get the most out of your email marketing efforts.

 

Quick Recap

  • ·         Builds brand and customer loyalty
  • ·         Provides an opportunity to connect you with your customers one-on-one
  • ·         Sends a message to your clients unlike a website which waits for customer to find it
  • ·         Grants you the opportunity to market with no boundaries reaching your clients anywhere
  • ·         Provides trackable data, such as open rates, clicked links, and  sales conversion information
  • ·         It’s low-cost, produces a large ROI, saves time and is environmentally friendly

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